OVERVIEW
With 35+ years of experience in the industry, our approach blends chef-driven local brands with trusted national concepts, delivering a dynamic portfolio that resonates with travelers while driving strong commercial performance for our airport partners.
SIGNATURE CONCEPTS
ROOT DOWN
Best performing concept at DEN for over a decade
D BAR
Upscale comfort food & desserts by celebrity culinary team
UNCLE RAMEN
Award-winning ramen & inventive Japanese-inspired dishes
TOCABE
One of the highest customer-rated concepts at DEN
THE BINDERY
Critically acclaimed new American destination
NATIONAL CONCEPTS
EINSTEIN BROS. BAGELS
Highest performing Einstein Bros. Bagels out of 800+ stores nationwide for over a decade
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VISION
Redefine airport concessions through chef-led, locally rooted, high-performing concepts
ROADMAP
Scale distinctive brands, expand partnerships and bring elevated culinary experiences to major airports nationwide.
LEADERSHIP
Rod Tafoya
President & Owner
Kathleen Schafer
Vice President
Domenick George
Executive Director of Operations
Jay Hefflon
Director of Business Development
AIRPORT PRESENCE
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ELEVATING THE AIRPORT EXPERIENCE
Mission Yogurt is not just another F&B concessionaire, but rather a program innovator that can help enhance customer experience with exciting and unique branded concepts.
Just take a look at the dining mecca we’ve created on Concourse A at DEN in less than a year.
BLAZING TRAILS FOR THE MODERN TRAVELER
With standout sales and a distinctive mix of fresh, local, and premium products, our Love From Mission concepts are setting a new benchmark for airport retail. These stores have quickly become influential models within the industry, demonstrating how innovative product strategy and experiential retail can drive both revenue and brand impact.
AWARDS
2025
AX AWARDS
Best Casual Dining Concept - Medium/Small Airports: Greenleaf Kitchen & Cocktails (John Wayne Airport)
2024
AX AWARDS
Best Overall Restaurateur
2023
DENVER BUSINESS JOURNAL
Diversity, Equity & Inclusion Award
2022
ACI-NA
Concessionaire Adaptability Award for Pandemic Resilience
2020
AIRPORT EXPERIENCE NEWS
Best ACDBE Operator (Mission Yogurt)
NATION’S RESTAURANT NEWS
Most Influential Restaurant CEOs in the Country (Rod Tafoya)
USA TODAY
No. 1 Best Airports for Food in the US (Root Down DIA)
EINSTEIN BROS. BAGELS
Top Performing Store of the 2010s
And so many more
ROOT DOWN
DENVER INTERNATIONAL AIRPORT
NEW OPENINGS
With standout sales and a distinctive mix of fresh, local, and premium products, our Love From Mission concepts are setting a new benchmark for airport retail. These stores have quickly become influential models within the industry, demonstrating how innovative product strategy and experiential retail can drive both revenue and brand impact.
2023
SAN DIEGO AIRPORT
Dark Horse Coffee
2025
JOHN WAYNE AIRPORT
JOHN WAYNE AIRPORT
Greenleaf Kitchen & Cocktails
2024
DENVER INTERNATIONAL AIRPORT
TAPS Fish House & Brewery
D Bar
Tocabe
The Bagel Deli
Williams & Graham
Maria Empanada
The Bindery
Uncle Ramen
Einstein Bros. Bagels
Mile High Spirits
DENVER INTERNATIONAL AIRPORT
2025
Black Canyon
Longs Peak
High Dune
DENVER INTERNATIONAL AIRPORT
Marczyk Fine Foods
Teatulia
ChoLon
2024
2023